Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn’t know what to say or how to say it?
This is a common problem for people in internet marketing but especially for affiliate marketers with products to promote.
Michael Rasmussen’s new video course “Email Promos Exposed” takes care of this problem by walking you through the process of creating powerful email promotions step-by-step.
I wanted to see if the videos would live up to their promise by trying them out myself and here are my thoughts.
(By the way, if you’re in a hurry, here’s the link: Email Promos Exposed
Overall Quality
The first thing I noticed was the stunning production quality of the videos. Michael used Camtasia Studio for the production, which is now the industry standard for creating high-quality video products. The audio is near studio quality, and the graphics are very professional. So far so good!
What I liked most was the way Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line. This makes them extremely easy for anyone who is new to writing emails to follow.
Now let’s move onto…
THE ACTUAL VIDEOS
Here’s a brief summary of the first 8 videos (there are 11 in all). Obviously it’s impossible to list every single thing here, but I want you to get a feel for some of the areas covered.
VIDEO 1 – INTRODUCTION
This video served as an introduction to the whole course. You get to see a picture of Michael, and he establishes his credibility right up front by talking about some of his successes online. He even provides proof of credibility by displaying two cheques in the amount of $50,000 and $25,000 which prove that he knows his stuff.
Take note of that. Whenever you’re teaching people how to do something, it’s good to establish your credibility up front, so that there’s no doubt about whether or not you’re qualified to talk about the subject.
VIDEO 2 – BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered to mention. You’ll learn
things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email for you.
VIDEO 3 – THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing
email promos… the subject line.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of the mistakes that Michael mentioned.
VIDEO 4 – THE OPENING
This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.
He also reveals:
* How to get people to keep reading your email once they’ve opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 – THE BODY COPY
This is one of the “meatiest” portions of the course, because it reveals techniques that are not widely discussed in most eBooks on the topic. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You’ll also learn:
* How to write powerful bullets that make people curious and want to find out more.
* Simple formatting tricks for making your body copy easy to read.
* The secret of “bucket brigade copy” and how to use it in your email promos to force people to keep reading.
VIDEO 6 – THE CALL TO ACTION
This is where a lot of people wimp out. They start out strong, but when it comes time to ask the reader to take action, they don’t know what to say. Michael talks about some of his favourite techniques for making that happen, and also reveals:
* The “magic question” to ask yourself that will make your close much more powerful.
* The secret of the “unanswered question” and why handling this is a surefire way to get people to act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.
VIDEO 7 – CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most important parts of the email, because it is often
the one thing that gets people to click the link at the end. In this video, Michael talks about:
* Why you should including a P.S. at the end of your email.
* The 4 different kinds of P.S.’s you can use (who knew there was more than one? A real eye-opener).
VIDEO 8 – COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some mistakes that I was making. Unless you’re a seasoned pro, you’re probably guilty of some of the things that Michael talks about in this video as well.
CONCLUSION
As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down content. Not this one! These videos are going on my “A-list” for a long time.
I’ve already watched them three times, and plan on reviewing them every couple months.
If email marketing is an important part of your business (and in my opinion, it’s the most
important part of ANY online business), then you owe it to yourself to check out these new videos.
Here’s the URL where you can get instant free access to the videos right now.
Email Promos Exposed
Leave a comment after you’ve watched the videos or tried them out and let me know your opinions and/or results.